Charlottesville Alliance FC Appoints Head Coach for Inaugural NPSL Season

Longwood University’s Jon Atkinson to lead Alliance in 2018

Charlottesville Alliance FC is proud to announce that Jon Atkinson has been named head coach for the 2018 Season. Atkinson brings expertise from his long coaching career at Longwood University where he has been the head coach for twelve seasons and was chosen as the Big South Coach of the Year in 2013. Prior to his appointment to head at Longwood in 2005, Atkinson spent two seasons as an assistant for the Lancers.  Atkinson holds a US Soccer Coaching A License and serves on the Board of Directors for the Thunder FC soccer program in Farmville, Virginia. Atkinson is a native of Newcastle, England and played professionally at Sunderland and Darlington FC.  Atkinson will be accompanied at Alliance FC by his Longwood assistant coach, Sam Avery, who has served as Atkinson’s assistant for the past 3 years.

“Firstly I want to thank the board at Charlottesville alliance for trusting me to spearhead their inaugural campaign. I am humbled and honored to take the reins and do what I can to do to ensure we have a successful campaign. I knew from the first meeting that this is a special club with special people involved and for me that was imperative as relationships spark energy and enthusiasm throughout which will translate on the field and within the community” says Jon.

Jason Fargo, a Longwood University soccer alum, who serves as Director of Soccer Operations for the Alliance says of Atkinson, “Jon has a great mind for the game and will bring a wealth of knowledge to our players and organization with his coaching and playing experiences.  I am very excited to have such a quality coach and person who is dedicated to growing the game in Charlottesville and the US on the Alliance staff.  He embodies our philosophies and vision as well as our motto - United by Soccer.  We are looking forward to having a successful season with Jon at the helm.”

Atkinson has two Bachelor's degrees from English universities and an MBA from West Virginia Wesleyan. He is married to Nikki, and together they have one daughter and three sons.

The Alliance management is excited to bring a veteran head coach with deep Virginia ties on board for its inaugural season.

Follow the Alliance on Twitter @cville_alliance, Facebook and Instagram @cvillealliancefc for more information on tickets and upcoming events.

About Charlottesville Alliance FC
Charlottesville Alliance FC joined the National Premier Soccer League (NPSL) in 2018.  Cville Alliance FC is a non-profit organization with a mission to build a community through a nationally recognized soccer team. Community, diversity and fun are the core values of the organization. The roots of CAFC were planted when the team, formally named Aromas Café FC, made a highly successful run in the 2014/15 U.S. Open Cup. The team was made up of players from more than 10 different countries, a reflection of the rich diversity of the Charlottesville community. The team expanded this experience to extensive community outreach and served as a soccer team with a social conscience. They have purchased soccer goals for in-need communities, mentored youth, played charity games, conducted free clinics, and even played soccer with youth at the local detention center. Cville Alliance FC is led by Executive Director David Deaton and a core staff that include local professionals, business owners, and ex-collegiate and professional soccer players.

About the NPSL
The National Premier Soccer League (NPSL) is the largest organized men’s soccer league in the United States with 96 teams competing across the country in 2017.   The NPSL is a successor to the Men’s Premier Soccer League (MPSL), which was formed in 2002.  The NPSL is a member league of the United States Adult Soccer Association (USASA) and sanctioned by U.S. Soccer, the governing body of soccer in all its forms in the United States.  NPSL’s cooperative and turnkey ownership platform has led to its explosive growth, countless player development opportunities, and commitment to grow the game in the United States.  For more information about the NPSL, please visit

In the News

// 2018 //

Charlottesville Alliance FC Joins the NPSL

The  National Premier Soccer League (NPSL), is proud to announce that  Charlottesville Alliance FC (Charlottesville, VA), has joined the league  as an expansion team.  The club will compete in the Northeast Region’s  Mid-Atlantic Conference.

“We  are very excited to bring the NPSL to Charlottesville,” NPSL Chairman  Joe Barone commented. “Virginia has always had a great history within  the beautiful game and we’re confident that Charlottesville Alliance FC  can add a great deal to that impressive legacy.”

Welcome to NPSL:  Charlottesville Alliance FC

There are pickup teams, there are local rec teams, and there are pub  teams in soccer.  Now in Charlottesville, Virginia, there is a  restaurant team turned 501c3, joining the NPSL as the Charlottesville  Alliance FC.  After making an impressive 2016 US Open Cup run against  the Richmond Kickers, Cville FC has rebranded from Aromas Cafe FC (named  after their primary sponsors), and taken their game to the next level.    Our editor Jason Bruzzichesi was able to sit down with David Deaton of  the newly christened team, and talk a little bit more about their club.

// 2016 //

Local Soccer Team Plans to Upgrade Soccer Goals at Friendship Court

Soccer is one of the most popular sports in the world. It brings together people from all different backgrounds. Locally, one amateur team is raising money to add some new additions at Friendship Court.

Aromas Cafe FC Seeks Unity Through Soccer
Aromas Cafe FC, best known for its success in the 2016 Lamar Hunt Open Cup, wants fans to see its deeper purpose this year.

Charlottesville's Aromas Café FC Serves up Unique Brand of Soccer
The Aromas Café soccer club has at least one thing in common with the Founding Fathers of the United States: a non-negotiable commitment to the concept of e pluribus unum

Aromas Cafe FC Ready for Next Challenge in the Lamar Hunt U.S. Open Cup
The Charlottesville-based soccer team Aromas Cafe FC will play.

2016 Meet the Underdogs: Aromas Cafe FC Embrace their “5000-to-1″ Odds in US Open Cup Debut
A debutant in the Lamar Hunt US Open Cup, Aromas Café FC is breaking ground not just in the Charlottesville area but also in the D.C. Metro area.

Aromas Cafe FC Preparing for Lamar Hunt Cup
The Armoas Cafe FC is an amateur soccer team based out of Charlottesville. The team has qualified to play in the prestigious Lamar Hunt U.S. Open Cup which allows amateurs to have the chance to play against MLS teams.

Goal in sight: Local Soccer Team Hopes to Kick up Support
Aromas Café FC, a local soccer team comprised of players who hail from all over the globe, will participate in the Lamar Hunt U.S. Open Cup.

// 2015 //

Aromas Cafe FC Wins US Open Cup 2nd Qualifying Match

Former CHS star Jake Van Yahres scored two goals, and Aromas Cafe FC defeated Aegean Hawks FC from Washington D.C. 3-1 in their Lamar Hunt U.S. Open Cup second qualifying match Sunday at Charlottesville High School.

DEATON: A Vision for Charlottesville Soccer

Charlottesville has the unique potential to establish itself as a national hub for cultivating elite-caliber soccer talent and offer robust infrastructure for supporting the sport.